Brand Like Hers

The Multi-Passionate Entrepreneur: How to Create Consistency

Women are, by nature, multi-dimensional: we have different facets, faces, and flows. 

It makes sense then, that we’d have multiple passions, business ideas, and dreams.

Women tend to look at the world as an interconnected network. For example, women have the capacity to handle multiple relationships simultaneously and, historically, they were the ones to hold the family unit and community together. 

If you explain all of your passions and thoughts to another, you may have been told that you’re too ambitious, too scattered, or have too many unrelated projects. This is the difficulty of being a multi-passionate entrepreneur…

Pivot Your Thinking

Being a multi-passionate entrepreneur is all about honoring your passions by letting yourself simply have them. You must allow them to work for you, not against you. 

To keep your business and projects steady while holding space for that connectivity, there’s usually one encompassing, overarching purpose in your sea of passions or projects. It’s a message we consistently show up for no matter what stage we’re working. We have to find what will always stay the same when we’re in our flow. 

It’s important to find what exactly this baseline purpose is in order to create cohesive offerings, no matter how many irons you have in the fire. Here’s how to do it. 

Search for Common Threads

When you have a few different ideas under your belt to work on, they may all be seemingly unrelated but they do interlink. These are the common threads that can be sprinkled throughout everything you’re working on. It’s all about finding the values that shine in each project or idea. 

What’s the underlying premise to each?

We can find these common threads through searching within and mapping out our values. 

Map It Out

You’ll need: 

  • A blank piece of paper
  • Different colored utensils

Step 1: On blank paper, list your core values in a column on the left side of the sheet in one color. In order to find these values you may have to ask yourself a few questions including:

  • What’s most important to you in life?
  • What makes you proud?
  • What activities or actions make you the happiest?
  • What tends to make you angry or drives you to change something?
  • What inspires you to keep creating?
  • Looking through your past for patterns, what do you keep recreating and why? 

Some examples of core values include:

  • Innovation
  • Loyalty
  • Determination
  • Independence
  • Open-mindedness
  • Consistency
  • Honesty
  • Compassion
  • Courage
  • Adventurous

Step 2: Look over your values and notice which ones are recurring or seem to be linked. Group those together by circling each value of a group in the same color. Examples can include:

  • Friendships, loyalty, and community
  • Determination, courage, and adventure
  • Fitness, health, and motivation
  • Service to others, compassion, and loyalty

If some values seem to fit in multiple groups, make a note of them while you’re creating the groupings. These groupings don’t have to be traditional or even make sense to anyone else – this is for you to zero in on which values resonate the most with you

Step 3: In the next column, write out each of your passions, projects, or ideas. Then, pair each color grouping on the left with the related projects on the right. You can do this by either shading, linking one side to the other, or using asterisks if there are multiple groupings to one project/idea. 

Have fun with it, get creative, and really dig deep into where your values are in each project. Multiple groups may fit the same project or idea. Make notes of those. 

Step 4: Notice the values that continually show up in each project and create a value statement based on them. This statement essentially ecompasses the values that make up the elements of your core projects.

The formula for the value statement is essentially: core foundation + core message.

For example: The root of all of my offerings is determination. I strive to blend humor and communication in assisting others with their fitness routines and healthy eating. 

Here’s an value map example from one of the Brand Like Hers gals:

Nurture Projects Through Your Personal Brand

Once you’re clear on the main threads that drive your multiple projects, you’re able to translate that message into your personal brand. Personal branding essentially gives you a platform for your main message where everything else emanates from. Having the message from your personal brand to sprinkle across your offerings ultimately unifies them. 

An example of this is Brand Like Hers founder, Mary Bernitt. Her main purpose is building prosperous communities by leveraging economic systems, i.e. community development. Everything she does is about strengthening communities. She’s passionate about branding, helping women, healing, and digital entrepreneurship. However, her overarching purpose is in community, where her multiple creations stem from.

Marie Forleo as another example. She was a dancer before she was the badass business woman she is today. As she was building her personal brand, she didn’t create a dance school – she created a business school. However, she uses her goofy, dancer self to show people they can be themselves and not take life too seriously. This humor and light-heartedness isn’t necessarily her product, it’s the overarching message of her products. 

Make your personal brand work for you. The message in your personal brand is the driving force behind your passion projects and goals. Find the common threads and work it, girl!

In order to align your offerings with your values as a multi-passionate entrepreneur, you need a solid foundation. Our subscription program helps you hone in on the strategy, identity, and voice you need to build a beautiful personal brand. At the end of our exclusive program, you’ll have a fully functional website with all of your passions in line with your core purpose of who you are. Apply now! 

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