It’s time to play with the big boys, ladies.
With access to things like business loans, capital, financial education, and credit finally being equal between men and women – we can now have the same kind of leverage for our start ups and have the potential to join the ranks of industry titans like Zuckerburg and Buffet.
Look, I’m not complaining. As women today we have an epic amount of opportunity to create real and lasting change for our daughters and granddaughters. Hell, even ourselves and our sisters. And sometimes our mothers.
Lack of access to capital for women founders is a HUGE problem. Capital or no capital, the reality is that we as women will continue to invest in ourselves and our businesses because we know how to create real and lasting value. Plus, we’re crafty AF!
But we have to get in the trenches, get dirty, and make stealth moves. We have to be willing to learn from the men who created the game in the first place: learn how they created it, why they created it, and be willing to respect what it was able to accomplish.
Then we do what we do best – transmute the parts that aren’t working and re-frame what’s left to serve our highest good.
We have to learn how to scale, how to pivot, how to exit, and how to build diversified, inter-generational empires. We have to be willing to think long term about how we’re positioning ourselves, our businesses, and our brands TODAY.
This long game strategy is what will make all the difference.
One of the most important things to think about when building an empire is your personal brand, especially as a woman.
We have to be hyper aware of how we’re positioning ourselves, especially at this pivotal time in history.
It’s more important now than ever to present ourselves as leaders while preserving our feminine and familial values. We need to demonstrate that we can be both soft, AND extremely effective, logical, consistent decision makers at scale.
I’ve worked with dozens of women to build personal brand sites over the years, and what I’ve noticed is that many of us have a tendency to think too small. Instead of creating an exit strategy from the beginning, we build businesses that we can neither scale nor sell. By this I mean we create businesses that are so interwoven with our faces that our personal brand becomes a product and our product becomes a person. And it’s tragic.
We have to learn how to separate our personal brands to frame ourselves as leaders of a movement rather than a face behind a digital product.
This is a two-fold gain because it makes our personal brand WAY bigger than our business and able to follow us no matter how we pivot in the future. AND it forces us to create our digital products as separate brands that we can later sell off or scale disproportionately to other lines of business.
We have to stop thinking about what outfit we’re going to wear in our next selfie and start thinking about what our life-long purpose and message is and how to demonstrate it effectively though everything we create.
If you’re already on this train of thought, it’s likely you just need some mirroring and strategy from someone whose already been there. And trust me, I’ve been there!
If you’re ready to get some direction and avoid the top mistakes I see women making ALL THE TIME, join my for the free training we offer at brandlikehers.com It’s where you’ll find all of my best tips for women who are going through this heroin’s journey of demonstrating the new feminine leadership archetype online.
I know it will be transformational for you. So what are you waiting for?