Brand Like Hers

The Comedienne Archetype

Who is the Comedienne?

She is the Light in the Dark.

Her leadership style is manipulation. She bends the truth to force others to see things in a different and often relatable way, making complex perspectives available to everyone. People follow her because she is clever. Her audience stays engaged because she’s entertaining.

The Comedienne is the match who lights the spark leading to a life of joy. She knows there’s beauty hidden beneath all the responsibilities. She fills her tribe with humor and lightheartedness to get through the tough times and the regular duties of daily life. She’s expressive and enthusiastic, always keeping her followers on their toes by creating new and exciting ways to look at work, play, and everything in between.

Knowing your inner Comedienne:

  • You’re known as the class clown of your friendship circles. 
  • You strive to find the humor in every situation, even if it’s just to cheer others up.
  • You know how to make something ordinary, like chores or a workout, more joyful and vibrant.
  • You’re happiest when you’re making others smile and laugh.

Motto:

“I find supreme joy in making others laugh. I am the life of the party. There’s never a dull moment when I’m around.”

How to activate the Comedienne in your brand:

  • Point out the silly parts of everyday life with your audience. 
  • Don’t take yourself too seriously by being playful and expressive in your branding voice.
  • Share humorous videos and photos with your followers. 

Are you the Comedienne? Take our Feminine Brand Archetype quiz here.

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