Brand Like Hers

The Queen Archetype

Who is the Queen?

She is the Center.

The Queen’s leadership style is commanding and at full center stage. She thrives off of owning her power. Her actions are selfless, yet she rules with an iron fist, able to take on momentous tasks for the sake of her constituents.

The Queen’s vision is palpably clear. She sees far into the future, which inspires other leaders to follow – but perhaps leaves her feeling misunderstood by those who cannot go as far into the unknown. She is a leader with a knack for knowing the actions to take that will be in the highest good for humanity and those she serves. The Queen lives in the present while creating a community filled with prosperity and success.

Knowing your inner Queen:

  • You know the value of the finer things in life.
  • Creating an abundant community is one of your main goals.
  • Your followers and friends look to you as a role model. 
  • You’re the fierce leader of your friend group. 


“I am in control of my destiny. I have the answers to all of my questions. I am a trendsetter and natural born leader.”

How to activate the Queen in your brand:

  • Associate and partner with other “A-Listers” and those who heed the call to your mission.
  • Set high standards for yourself and others.
  • Pamper yourself with a lifestyle fit for a Queen – as simple as bubble baths and the occasional blowout.
  • Set yourself up as a role model for your followers by showing them your true self.

Are you the Queen? Take our Feminine Brand Archetype quiz here.


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