Brand Like Hers

Your Feminine Brand Archetype’s Anthem

In our previous post, we broke down the feminine brand archetypes as recreated by Brand Like Hers. To refresh: archetypes are typical examples of personalities that are a reflection of your true self. Your dominant archetype helps you define your motives, values, and visual identity. It’s a way to zero in on your leadership strengths and will help you understand yourself as you develop your own personal brand.

Find out your dominant archetype in our quiz here.

Have your results? Check out the anthems of each archetype below to add to your next playlist!

The Creatrix

Gajumaru – Yaima

The foundation of the Creatrix is in her name – she’s all about the creative process. Being constantly in her flow, the Creatrix needs a song that can keep up with equally creative melodies and lyrics.

Creating concrete visions of a macroscopic prism

With a brilliant optimism and appropriate ambition

To be open from the center, redirected to the moment

This is it love, this is it love, unrestrainable nature

Written by: Pepper Proud & Masaru Higasa; Performed by Yaima (Jumpsuit Records)

The Queen

Exothermic – Faouzia

The Queen has been through it all and has come out on the other side, bringing her kingdom to those who choose to follow her guidance. Her anthem is a true ballad meant for a queen ready to shatter through the ceilings that have been placed on her.

I’m still moving cities and I’m still causing storms

I don’t know if you know this

But when I shoot I score

Written and performed by Faouzia Ouihya (Faouzia 2019)

The Mother 

In Dreams – Jai-Jagdeesh

The Mother is fair and kind, ready to embrace you in a warm hug. She’s encouraging and gives you the nudge towards your big dreams. Jai-Jagdeesh’s In Dreams is, quite simply, the Mother in a song.

Beloved child

My heart is yours

Beloved child

Go out and open doors

Written by: Krishan Khalsa & Jai-Jagdeesh; Performed by Jai-Jagdeesh (Spirit Voyage Records)

The Sister

Good as Hell – Lizzo

The Sister is all about celebrating her loved ones and lifting up her community. She knows the power of a great pep talk and words of encouragement as she gives you a shoulder to lean on. Lizzo brings that vibe and more all centered around self-love in Good as Hell.

Woo girl, need to kick off your shoes

Got to take a deep breath, time to focus on you

I got a bottle of Tequila I been saving for you

Written by: Eric Frederic and Melissa Jefferson / Performed by Lizzo (Atlantic Nice Life)

The Comedienne

Girls Just Wanna Have Fun – Cyndi Lauper

The Comedienne is all about taking the seriousness out of life and remembering to have fun in life! Girls Just Wanna Have Fun is a classic for a reason, taking the words right out of the Comedienne’s mouth.

I wanna be the one to walk in the sun

Oh girls, they wanna have fun

Written by: Robert Hazard; Performed by Cyndi Lauper (Columbia Records)

The Lover

No One – Alicia Keys

The Lover goes all in with whomever she’s with and whatever she’s working on. She can even take it to the point of allowing her love to consume her. No One goes right into that emotion and assures you love will always win.

No one, no one, no one

Can get in the way of what I’m feeling

No one, no one, no one

Can get in the way of what I feel for you, you, you

 Written by: George Michael Harry, Kerry D. Brothers Jr., Alicia Keys, and Barry A Reese ; Performed by Alicia Keys (J Records)

The Heroine

Rise Up – Andra Day

The Heroine is the victor – she fights like a warrior and faces the unknown with bravery and valor, no matter what stands in her way. This song speaks to the Heroine at her core. It’s the every day soundtrack whether she’s making business deals or slaying dragons.

I’ll rise up

I’ll rise unafraid

I’ll rise up

And I’ll do it a thousand times again

Written by Cassandra Monique Batie and Jennifer Decilveo / Performed by Andra Day (Black Box Records)

The Sorceress

What Are We Waiting for – Ruelle

The Sorceress is the game-changer. She’s transformative and ready to take her new ideas and innovation to the next level. This song’s lyrics embody the Sorceress’s foundation and channels her desire to take the next step towards manifesting the life she knows she deserves.

If you never look you’ll never discover

This infinite world for you to uncover

I can hear a symphony

Weaving through everything

Written by Ruslan Odnoralov, Dalton Dieh, and Margaret C Eckford; Performed by Ruelle (2019 Ruelle Music)

The Wild Woman

Bird Set Free – Sia

The Wild Woman plays by her own rules and isn’t afraid to challenge the status quo. She doesn’t back down from what she knows is right for herself and for humanity. This song allows her heart to be heard – hear her roar.

Now I fly, hit the high notes

I have a voice, have a voice, hear me roar tonight

You held me down

But I fought back loud, oh

Written by  Sia Furler & Gregory Kurstin; Performed by Sia (Inertia, Monkey Puzzle and RCA Records)

The Explorer

New Constellations – Ryn Weaver

The Explorer is sure to broaden her horizons whether she’s in her own home or on an incredible adventure. New Constellations explores this journey and reminds the Explorer she never has to settle.

Charting Neptune by the fire of the Sun

Kept looking for new constellations, new constellations

There’s no walls and no ceilings as far as I know

Just the echoes of scars and the unbeaten road

Written by Benjamin Levin, Michael Angelakos, & Ryn Weaver; Performed by Ryn Weaver (Mad Love and Interscope Records)

The High Priestess

It Was In Me – Avril Lavigne 

The High Priestess knows her intuition will guide her through everything. She’s aware all she needs lies within her – all she has to do is seek. This song allows the High Priestess to remember it was in her all along.

I took the time to listen and

I found it here (Ahh)

I stopped to see the vision

And it was clear (Ahh)

Written by Lauren Christy, Avril Ramona Lavigne, & Johan Jens Erik Carlsson; Performed by Avril Lavigne (BMG Rights Management)

The Maiden

Song: Sweeter Than Fiction – Taylor Swift

The Maiden is vulnerable and has an open heart for the world. She has an innocence to her and longs for that happy ending. The Maiden gets her wish for the good ones to win in the song Sweeter Than Fiction.

And in this perfect weather

It’s like we don’t remember

The rain we thought would last forever and ever

Written and produced by Taylor Swift and Jack Antonoff; Performed by Taylor Swift (Big Machine Records)

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