Sales Copywriting Prompt

  • SECTION 1: THE HEADER

  • In a one-line statement, connect with your customers deepest desire as it relates to your product or service.
  • In a very short statement, reassure your customers that they have come to the right place and you can guide them to their desire.
  • State exactly what you do for your customer.
  • What is the next step in your sales process you want this page to lead your prospects to?
  • After successfully working with you, what will your customers feel?
  • After successfully working with you, what will your customers feel?
  • After successfully working with you, what will your customers feel?
  • SECTION 2: THE PROBLEM

  • What is the root cause of the problem your customers are facing?
  • Preface the pain points with a question - “Do any of these sound familiar?”
  • PAIN POINTS: In the form of a question, what is a key experience your customers are having in relation to the problem you solve?

  • SECTION 3: THE SOLUTION

  • What does the solution look like when successfully implemented in the customer’s life? Give them hope.
  • Part 1: the problem your customers have Part 2: your plan to help them Part 3: how your product or service makes their lives better
  • SOLUTION HIGHLIGHTS: In the form of bullet points, what are the top four aspects of your offer that best demonstrate the solution to the problem you outlined in section 2?

  • SECTION 4: SERVICES/FEATURES

  • What is the root cause of the problem your customers are facing?
  • Preface the pain points with a question - “Do any of these sound familiar?”
  • SERVICES/FEATURES MENU: In the form of a question, what is a key experience your customers are having in relation to the problem you solve?

  • SECTION 5: TRUST BUILDING

  • Describe what makes you a qualified guide in a single sentence.
  • SECTION 6: TRANSFORMATIONAL IDENTITY

  • Address the reader as if they are already transformed into the person you’re guiding them to be.
  • RESULTS/BENEFITS: What are three things that demonstrate the transformed identity of your customer once they have worked with you?

  • SECTION 7: DISCOVERY

  • Describe a way for your customers to engage in the transformational journey
  • What action will they take to start the journey?
  • SECTION 8: DIFFERENTIATION

  • What makes your brand different from the competition? What do your customers lose out on by not working with you?
  • SECTION 9: TESTIMONIALS

  • SECTION 10: INTRO STORY

  • Something friendly that introduces you and what you do. “Hi, I’m Mary, Brand Muse”
  • If you were introducing yourself as a keynote speaker in front of a conference room full of your prospective customers, what would you say?
  • SECTION 11: FAQ

  • Common objection in the form of a question.
  • Why should they still buy from you (or not)?
  • Common objection in the form of a question.
  • Why should they still buy from you (or not)?
  • Common objection in the form of a question.
  • Why should they still buy from you (or not)?
  • Common objection in the form of a question.
  • Why should they still buy from you (or not)?
  • SECTION 12: THE FOOTER

  • Strong, bold statement that empowers your readers to take action.
  • Is there any contact information you want your potential customers to have?

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