We can’t build impactful brands without knowing what problem we’re here to solve.
We can’t solve the problem if we don’t understand the problem.
We can’t understand the problem if we don’t understand the people who are facing it.
So, the first question we must ask ourselves when defining the niche for our brand is who are our people? What audience are we here to serve?
1: A niche is a community.
Everything we create in business, online and off, is about people. All business is about transaction between people. We have to first understand that community and relationships in the realm in which we are working.
So, how do you determine the right niche in the marketplace for your brand?
The best way I’ve found to do this is to pull directly from our life experiences. What types of people do you know the most about? More often then not, it’s people who are like you.
People who have similar problems that you’ve figured out a solution for.
At brandlikehers.com, we serve women leaders who are building businesses online.
As women, we intimately understand each other’s issues. As entrepreneurs, we understand something about the creative process. As leaders, we understand what it takes to stand up for what we believe to be right.
Now, we have a community in which we can start to dial into and offer solutions to.
2: Your community has problems.
Once you determine exactly who your people are, you can take it another step further and identify specific avatars within your community.
For instance, there may be both young and older people within your niche, but these two different age groups probably have slightly different problems. One may have too much education for example, and the other too little.
From here you can start to break it down a little further. Are you going to create different products for the different avatars within your broader community, or are you going to niche down even further and choose a single avatar, a single problem, and a single solution?
My preference, especially for entrepreneurs getting their feet on the ground, is the latter.
If you can nail a single, super dialed in market and provide a solution people want, then from there the sky is the limit. You can continue to build multiple lines of business from that single point of success.
3: You have skills that solve problems.
There are things you are very, very good at. I know this to be true. You just have to determine what they are. Spoiler alert: this is way harder than it sounds!
It’s one thing to be good at something, it’s another thing to know you are good at it and that it has real value to other people who are not-so-good at it.
Let me tell you a quick story….
I’m a business analyst. I’ve been analyzing businesses and developing strategies for making businesses work better since I was very young. Building systems that automate processes is literally common sense to me. I’m not sure anyone directly taught me this, but if they did it certainly wasn’t in any school or job.
However, it took me 10 years of entrepreneurship to realize this was a skill that other people valued. Because, why would anyone value or pay me to point out what is blatantly obvious?
What I didn’t realize, is that just because something was blatantly obvious to me, didn’t mean it was that obvious to everyone. In fact, my perspective, the way that I see, the way that I am, adds value! Whattt? I don’t have to apprentice for 30 years before my perspective matters to someone? No. You just have to be born and have a perspective on something that is different from what other people see.
So, ask yourself, where do you see people “doing it wrong”? What is it that they are missing? What do you feel is so obvious to you that you can’t imagine someone paying you money for it? That’s your zone of genius.
Once you know who your people are, what problem they’re facing, and how you can help them, building out your brand and business is the easy part. It becomes simple, obvious, and clear. The blocks fall away, and the flow state becomes the norm.
It’s a lot of work to get to the core of your brand and your messaging, but it’s the most worthy journey you can embark on as an entrepreneur. That’s why I created Brandlikehers.com – to teach you how to position yourself online by owning your genius. And that’s why I developed a strategic training just for you.
Want access to it? Watch it completely free, no strings attached, right here.