What's your brand's biggest strength?
Which person feels in line with your brand's mission?
What's your brand's biggest weakness?
CAREGIVER BRAND ARCHETYPE
The Caregiver is empathetic, generous, and committed. You serve your people by putting the focus on them and their needs. Those in your fold feel considered, safe, and supported in their pursuits.
CREATOR BRAND ARCHETYPE
Being the Creator, you’re inventive, unique, and vibrant – and it’s all by your own design. You intend to inspire creativity in everyone around you. You help us realize our unique vision, and to express ourselves and our individuality.
ENTERTAINER BRAND ARCHETYPE
The Entertainer is a whole lot of fun! You’re humorous, light-hearted, and the life of any party. You’re playful, and it’s contagious. Above all, you’re excited to help others get more enjoyment out of life!
EXPLORER BRAND ARCHETYPE
As the Explorer, you are the trailblazer, the adventurer. You are among the few who dare to literally (or figuratively) investigate the world. You help us find more of the freedom and fulfillment we seek.